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FSSAI Flags Labelling Differences in Ready-to-Drink Dairy Beverages

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FSSAI issued notices to manufacturers over alleged inconsistencies between packaging and online advertisements for dairy drinks.

By News National Editorial Team

The Food Safety and Standards Authority of India (FSSAI) has issued notices to manufacturers of ready-to-drink dairy beverages over alleged inconsistencies in product labelling and advertising.

According to a report by Akashvani News on October 18, the regulator identified differences between product packaging and online promotional material, particularly involving some coffee-flavoured milk drinks.

The products were reportedly described as “Flavoured Milk” on the front of their packaging, while the back label classified them under “Proprietary Food.” FSSAI said the products fall under the standardised flavoured-milk category and raised concerns about compliance with food labelling and advertising rules.

The manufacturers have been asked to explain why further action should not be taken under the Food Safety and Standards Act, 2006. Depending on their responses and the regulator's assessment, possible measures could include stopping non-compliant advertisements or issuing corrective advertising.

The notices do not, by themselves, establish that every product covered is unsafe. The issue reported concerns the accuracy and consistency of product descriptions and regulatory classification.

Consumers can help make informed choices by checking ingredient lists, nutritional information, product categories and manufacturer details rather than relying solely on promotional claims.

Source: Akashvani News – FSSAI notices on dairy beverage labels

Akashvani News
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